Our strategic positioning
Our purpose statement “Empowering entrepreneurial minds to create value – today and for the future.” captures our strengths as a bank and distills what we stand for. It serves as a North Star, that guides us through the next strategic cycle and beyond. Deriving from EFG’s entrepreneurial DNA, our Purpose is founded on our well-established corporate values and builds on our mission, vision and brand positioning.
![Our strategic positioning](/doc/jcr:2e872f91-b1df-4211-87a7-841596e0bc99/20230322_EFG_Graph_positioning_1354px.png/lang:zh_TW/20230322_EFG_Graph_positioning_1354px.png)